You've already put WOW
alongside Las Vegas sports.
Now put WOW
on Las Vegas Boulevard.
An exclusive annual opportunity for WOW Carwash to place its name on the exterior identity of The Las Vegas Television Network's studio on Las Vegas Boulevard.
This is more than advertising.
Advertising buys attention for a moment. Naming rights create association. For one year, WOW has the opportunity to attach its name to the exterior identity of a working Las Vegas television facility—and connect that name to the media, events, programming and visibility surrounding it.
Exterior identity. Media. Activation.
Exclusive Exterior Naming Identity
Prominent sponsor-forward exterior naming and identification, subject to property-owner requirements, permitting and other required approvals.
One Exclusive Naming Partner
One naming partner during the 12-month term, with annual renewal subject to the network's continued studio lease and required approvals.
We don't just put the name on the building. We help tell the story.
Three custom 60-second WOW commercials
The Las Vegas Television Network will create three custom one-minute commercials for WOW Carwash and place them within its Las Vegas programming. The demo button will be activated once the final video destination is confirmed.
What the relationship can do for the brand.
Unmatched Visibility
Place WOW's name on a Las Vegas Boulevard studio identity in one of the world's most recognizable entertainment destinations.
Mass Media Reach
Connect the naming relationship to the network's distribution and potential audience availability.
Brand Story Power
Use professionally produced commercials and network programming to tell the WOW story beyond the physical location.
Events & Connections
Create agreed corporate events, media gatherings, VIP experiences and special activations around the studio and outdoor patio.
Premium Association
Associate WOW with Las Vegas entertainment, media production and the energy of Las Vegas Boulevard.
Long-Term Brand Equity
A full-year naming relationship creates repeated exposure and association rather than a one-time advertising impression.
$150,000 per year.
One-year exclusive naming-rights term, annually renewable subject to the network's continued studio lease and required approvals.
Exterior signage and installation are separate.
Sign design, engineering, fabrication, permitting, installation, electrical work, maintenance, removal and restoration are separate from the $150,000 naming-rights fee and are paid by the naming partner. Those costs will be determined during the actual planning, engineering and approval process. No speculative cost estimate is included in this presentation.
This page is a business-development concept and not a final contract. Exterior signage, naming uses, events, broadcast references and other benefits remain subject to definitive agreement, property-owner requirements, permitting, scheduling, editorial standards and other required approvals. The 20.4 million figure is a location/pass-by estimate reported for The LINQ Promenade and is not represented as verified sign impressions. 300M+ refers to potential audience availability through network distribution and is not guaranteed audience delivery.
