PUT WOW
ON LAS VEGAS
BOULEVARD.
One company. One name. One year. An opportunity for WOW Carwash to attach its name to an operating television facility in the heart of the Las Vegas Strip.
Concept identity for presentation purposes. Final exterior naming, signage and usage remain subject to approvals and agreement.
This is not a billboard.
It is a name.
Advertising rents attention for a moment. Naming rights create association. For one year, one company has the opportunity to place its name on the exterior identity of a Las Vegas Boulevard television studio and connect that name to the media, events and visibility surrounding the facility.
Exterior Naming Identity
Prominent sponsor-forward exterior naming and identification, subject to property, permitting and other required approvals.
Exclusive Position
One naming partner during the term, with category exclusivity available as part of the final agreement.
Las Vegas Association
A brand identity connected to an operating television facility on Las Vegas Boulevard rather than a rotating ad placement.
NOW PUT WOW ON LAS VEGAS BOULEVARD.
A television address with a Las Vegas view.
The naming relationship is centered on the exterior identity of the studio. Interior sponsor branding is not included unless separately negotiated.
The television facility encompasses approximately 9,000 square feet. The location also includes access to an approximately 10,000-square-foot outdoor patio overlooking the High Roller, creating the potential for agreed corporate events, media gatherings and red-carpet activations.
Event use remains subject to scheduling, property rules, approvals and final contractual terms.
Three one-minute commercials.
The naming package includes three one-minute commercials for airing across The Las Vegas Television Network's distribution, extending the partnership beyond the physical location to a network with access to more than 300 million potential viewers.
“Potential viewers” describes the potential audience available through LVTN distribution and should not be interpreted as guaranteed impressions or audience delivery.
More than a sign on a building.
Public Studio Naming
An agreed sponsor-forward facility name such as “The WOW Carwash Studio — Home of The Las Vegas Television Network.”
Broadcast Association
Agreed verbal or visual references to the named production location, subject to final package terms and editorial standards.
Digital Recognition
Appropriate website, social, promotional and digital-distribution references to the naming relationship.
PR Launch
A Las Vegas business and media announcement, reveal opportunity and supporting promotional campaign.
Corporate Events
Defined opportunities to use the outdoor patio and red-carpet entrance for agreed corporate events and VIP activations.
Additional Activation
Interior branding, set integration, product placement or other activation opportunities may be separately negotiated.
Exclusive annual naming rights
- 12-month naming-rights term
- One naming partner during the term
- Exterior naming identity, subject to approvals
- Three one-minute commercials for LVTN network airing
- Corporate-event activation opportunities
- Renewal annually, subject to LVTN's continued studio lease and required approvals
Sign design, engineering, fabrication, permitting, installation, electrical work, maintenance, removal and restoration are paid separately by the naming partner. Final terms are subject to definitive agreement.
THE WOW NAMING OPPORTUNITY
There will only be one name on this studio.
The question is whose.
For a conversation about the WOW Carwash naming opportunity, contact The Las Vegas Television Network.
LET'S TALK ABOUT NAMING THE STUDIO
